When Words and Images Play Together in a Multimodal Pun: From Creation to Translation

The aim of the article is to discuss specifics a multimodal pun functioning in English source text popular science discourse and its translation into Ukrainian. Multimodal considered as combination two inhomogeneous elements – verbal visual, that variety intersemiotic game/play intended for producing humorous effect. While leading role belongs component, visual one performs either creative or an amplifying function. As result case study, four strategies reproducing interlinguistic are outlined.